Company Secretary, Elies Lestari Setiawan said the Public Expose today (Tuesday 30 / 6) in Jakarta, the sales target is based on Indonesia's economic recovery, and since the Company has used 50% of the capacity of poultry feed production owned by the Company. In addition, targets are made by taking into account the consumption of eggs and chicken meat in Indonesia is still very low compared with its other ASEAN counterparts, she said.

"This is a big enough opportunity for the Company to increase sales in 2009," she said. Therefore, the Company has prepared a strategy to achieve sales targets and net profit, partly by increasing the number of day-old chick / DOC to 1.5 million per week.

Elies said, day-old chicks / DOC will help to increase the sales capacity of the Company and other business units such as chicken breeding and fooder (Feedmill), and in addition, the Company also plans to increase sales of the chicken slaughterhouse units in accordance with increasing demand.

"We have the largest chicken slaughterhouse in Indonesia with cutting capacity of 60 to 80 thousand birds per day," said Vice President Director of PT Sierad Produce Tbk, Mr. Eko Sandjojo. He said that the Company will build chicken slaughterhouses in East Java as support facilities for the production of commercial poultry for the area. "Chicken slaughterhouse we have in West Java has reached its maximum capacity for the moment, so we have decided to expand to East Java," he said.

He said that the Company has recorded Rp 1.229 trillion of sales within the period of January to May 2009, increased 39.5% from Rp 881 billion at the same period in 2008. But net profit decreased by 55% for Rp 9 billion compared to that of Rp 20 billion. "Net profit declined due to the depreciation of rupiah against the U.S. dollar which triggered an increase in imported raw material prices," he said.